Logo makeover and typeface
The logo represents Chiang Mai’s city walls: foundations of history, strength, culture and unity. The sense of movement in the center represents innovation and development, with the bright colors reflecting the creativity of our city’s people.
Five degrees have been shaved from the arial typeface to accompany the logo makeover.
A five degree shift in the clockwise direction associates with the five gates of Chiang Mai.
Module of the Creative Chaing Mai logo
Proportions, space and size relationships of all blocks have been carefully developed and must not be altered, redrawn embellished or recreated in any way. Sizes mentioned here are for your reference only.
The protective area of the logo is defined according to the height module of the letter "e".
The logo must always fit into the protective area,which can not be intervened by other graphic elements which could hinder legibility of the brand.
An important part of maintaining a consistent presentation of Creative Chiang Mai is keeping a clear area around it from other text, graphics or illustration. Crowding the Creative Chiang Mai logo detracts from its legibility and impact.